January 2018 Community Report
A best-in-class downtown for London begins and ends with vision, with strategy, and with strong relationships. 2017 was a year of progress where we made important strides and identified new ways to work together and face our collective challenges. We made a clear plan for recruiting businesses and investors to support the next evolution in downtown’s growth.
We had ongoing important and constructive conversations with our members about important issues we all face. We were innovative and intentional in our approach to sharing the downtown experience with our community. And, we were honoured with awards for our collective work.
As we look forward to 2018, and our shared opportunity to continue to boost our already vibrant and enviable destination, we invite you to engage in this year in review, including, most importantly, a selection of perspectives and insights from our Downtown London members.
Chair, Board of Directors
CEO and General Manager
A downtown cannot be vibrant and competitive without engaging and unique “Third Places” - the spaces and destinations where we spend our time and connect with our community when we’re not at home or work. From a new business recruitment strategy to award winning investments, 2017 saw bold steps toward the next evolution of downtown destinations, including an impressive array of new business openings that Londoners are buzzing about.
When downtown thrives, the entire community prospers economically and culturally. We are committed to being a passionate, collective voice for change and investments that will make our downtown even more attractive and competitive. And this past year, we did so unapologetically, on a range of issues from transit, to social issues, to major capital investments like Dundas Place, because our ultimate priority is to listen to and amplify the voice of our members.
From clean and beautiful streetscapes to content that tells the exciting downtown story, we’re always focused on ways to get more Londoners downtown, more often, for longer. That means strategies that boost feet on the street, people in seats, and money in tills. In 2017, that included a range of engaging events, the reintroduction of our downtown champions, the SuperGuides, social media campaigns to spread the word, and big investments in Downtown Dollars to spur local spending.
Putting our downtown in a local and regional leadership position means shoring up our strength in partnerships, perception, and most important, people. This past year, we focused on the development of strong foundations in a diversity of ways, including professional development and training for our member businesses and extensive improvements to downtown properties.